Alan Miller on the Night Time Industry Association’s new collaboration

Alan D Miller, The Sun, 01/16

REMEMBER George Orwell’s Animal Farm, “Four legs good, two legs bad” and all that? 

Well the recent alcohol “recommendations” that came out last week ‘suggesting’ that there was “no safe” alcohol consumption levels was remarkable for its ability to state that, while then going on to similarly admit that it was “as safe as driving” (a car that is, not a fighter jet in war or anything that risky!)

The assault on alcohol from some has quite rightly been challenged by many from various political backgrounds, generally reflecting a sentiment that we should be able to make choices ourselves without constant nagging from the state.

Aside from the fact that serious crime has significantly over the last ten years, A & E admissions have remained stable and now 27% of young people refer to themselves as teetotal.

But the constant campaigns with regard to our personal lives, our leisure, our, dare I say it, fun and pleasures reflect a world where many politicians seem to have abandoned the bigger questions and want to impose controls on what we do in our free time.

The ongoing regulation and controls on our night life are part of that.

The good news from the end of 2015 of course is that we have a Night Time Economy Champion around the corner in London is a solid antidote to that.

The great news kicking off 2016 is that a new collaboration happening between The NTIA and ImIn, the hugely successful App from Amsterdam that has smashed all records with next to no advertising and marketing.

ImIn has created a whole new way of going out and experience for clubbers and nightlife lovers has partnered with The NTIA to provide an amazing offer for the night time industry, for people that love going to concerts, events and clubs, for promoters and indeed for The NTIA that seeks to win over the ‘hearts and minds’ of policy makers and authorities up and down the country.

This means anyone and everyone that loves our night life is a winner.

It is a big win for venue owners, operators and, crucially, promoters.

I’M IN will offset between £200 and £375 of new membership fees to The NTIA for 2016 for those undertaking a campaign on their platform.

This enables a double whammy as premises and promoters get to join the NTIA and benefit from additional traffic and revenue from new customers they would not have otherwise had.

Also though, it is a win for event and club lovers, or among us friends and punters.

With ImIn you get the chance to ‘spin the wheel’ for all kinds of tickets and opportunities to get to see and go to concerts, club nights and more up and down the country.

Thirdly, it is a cracking win for the NTIA.

New membership across the UK is hugely important, the more we represent, the further our message carries and the stronger we all are.

Also though, the enormous financial challenges to those in the nightclub, bar, restaurant, festival and pop up worlds and the increasing psychological pressures of continual tightening of regulations and holding venues responsible for things outside as well as within their premises is huge.

I’M IN has taken a bold and important step to support the voice of night life lovers and this is the first part of what will go on to become part of a very special national campaign that we are planning soon.

So all in all this is an enormous contribution to all that love our night life.

I am going to keep this month’s piece short and sweet.

While there is so much to do, we are confident and excited about the year ahead.

Last year saw some fantastic achievements.

We Love Hackney had thousands of engaged local residents challenge the council’s wrong minded ideas about clubs.

The Bussey Building had supporters challenge developers plans which led to Southwark rethinking and the developers engaging and of course Fabric fought a valiant twelve month fight for everyone in the UK by challenging the ever increasing demands for fortress like security at some of the world’s best run cultural and business destinations.

So, I shall leave you with the words of Dick Leijen, co-founder and CEO of ImIn as to why they have done this.

I would ask you to all give ImIn a go.

Try it out, it’s quite unique, spends no money on advertising and marketing and as we all know word of mouth is the way to go.

Here he tells us in his words why they decided to partner and why this is so important,

“As long time supporters and contributors to night life globally, the team at ImIn are delighted to be working alongside the NTIA in helping raise awareness of the UK’s night time economy which is recognised worldwide for it’s innovation, vibrancy and diversity. 

In simple terms less venues means less choice and with almost a million music fans now using ImIn across Europe, we feel that the continued pressure placed on music venues is something the public should be made aware of and so encouraged to support the aims of the NTIA and it’s members”

So what are you saying Sun Clubz readers?

You in?

For more information on ImIn head here.

http://www.thesun.co.uk/sol/homepage/clubz/6870138/Alan-Miller.html

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