Music Anti-Piracy specialists AudioLock have partnered with music distributors Label Worx to tackle the growing problem of infringing Pay-for-Access sites. These sites are masters at tricking DJs and consumers into thinking they are legitimate stores but the truth is, our artists don’t see a penny from the sales.
This is no new issue, it is, however, one which seemingly slides under the radar. The majority of the wider industry have heard their fair share of information educating on the lengths that pirates will go to steal your music and allow others to share and download for free. However, these pirates are different. They are profiting from unaware consumers buying into subscriptions on Pay-for-Access sites which lead many to believe that as they are parting with their hard-earned cash, the stores they are purchasing from must be legal and providing the revenue back to the artist. Wrong.
With big players in the industry, Beatport, Juno Download and Traxsource enticing in an impressive 9.4 million visitors to their dance music download stores on a monthly basis, their pirate counterparts are jumping ahead with a whopping 11 million visits from music lovers, willingly subscribing to bulk download offers completely oblivious that the labels and artists are not benefiting financially from their purchases.
Unlike your “traditional” pirate site, the pirates behind these creative masterpieces deserve a pat on the back. In many instances, their sites have been fabricated with the intention of impersonating some of your best known and trusted music stores. They come with features such as impressive editorials and an eye for detail when it comes to music curation.
The subscriptions on these infringing sites range from £8.5 to £41 per month, in comparison to our legitimate dance music stores charging between £1 to £2 per track and are paying the content owners. It is clear to see how the industry is enticed through the offer of flashy stores and generous download offers. While it is impossible to be sure, even if you assume that out of those 11 million visits to pay-for-access pirate sites, that only 35,000 visitors (0.32%) decide to pay for a subscription (at an average of £15 per month), that is still over £500,000 paid to the pirates currently per month. This is not a sum to be sniffed at, and even more so given the fact that the same music content is available on legitimate stores. This cash injection to our industry and those who work to bring us endless rifts, basslines, stabs and drops to quench our constant thirst for fresh and exciting new music, would make a substantial difference.
However, all is not lost. AudioLock and Label Worx have devised a plan which will allow us to take on these infringing sites (we have a list of some 300+ to tackle!) and by crossing these sites off one by one, we will redirect music lovers back to legitimate sources to fulfil their music needs. The result? That much needed boost in revenue to our artists through legal sales of their music at a time when they need it more than ever.
ITS TIME TO ACT!
We have already gained the support and backing from over 500 labels in the music industry, including Armada, Anjuna, Axtone, Defected and Toolroom, to Future Sound of Egypt, but we need the wider industry to support the mission and make a stand. Supporting this campaign will cost you nothing and will only take 15 minutes of your time. But the outcome will really make an incredible difference to the music industry. You can visit our website https://themusicmission.net for more information and to register to join the mission.