Music culture forms the basis of every business in our industry and distinguishes Cultural change comes from enacting the key touchpoints within experience. We want to influence and improve our communication, transparency and bringing down barriers to allow people to learn and embrace culture. This, in turn, will give a platform for our employees and customers to gain equitable respect for individual cultures, allowing for education and awareness without confrontation
WHAT ARE THE CHALLENGES?
- Inherent low levels of cultural awareness in music, which does not support inclusion and feeds through to exclusive behaviours and attitudes. Music inherently has historical influences and biases embedded within it.
- International influences within Music, Tourism and Night-time Economy have driven the expectation for a more diverse product offering in terms of music, food and drink. Many businesses have been slow to adopt due to misconception, underlying prejudices and lack of knowledge.
JOIN US TO ESTABLISH THE SOLUTIONS, HOW WE CAN ACHIEVE THEM AND HOW TO MEASURE AND COMMUNICATE PROGRESS!